Inspire Conversation + Build Rapport

Once your customers are in the door and you’ve made a memorable first impression, now it’s time to learn more about why they are there in the first place.

If you’re anything like me, when you hear a sales person say, “Can I help you?” Your first answer is “No, I’m just looking.” Next thing you know, you’re running the opposite direction. Sound familiar? Most customers are just like you and me. The caveat is, how do we ask in a way that inspires conversation and builds rapport?

Knowing your customer means doing some homework before they even get through the door. Here are 15 most common customer needs and how to solve them taken from the article below:

1. Functionality
2. Price
3. Convenience
4. Experience
5. Design
6. Reliability
7. Performance
8. Efficiency
9. Compatibility
10. Empathy *
11. Fairness *
12. Transparency *
13. Control *
14. Options *
15. Information *

#'s 10 - 15 denoted with an asterisk* spoke to Service Needs of customers/clients.