Brand or Service Presentation

Now that you’ve done a thorough Needs Assessment and you know exactly what your customer desires – a brand or service presentation is also an opportunity to “surprise and delight” them along the purchase and loyalty journey.

What is a “surprise and delight” you ask? This is the ability to highlight elements of your brand, product or service with moments of delight that only your brand can provide. Perhaps, all customers working with your brand receive an annual birthday discount, or you’re able to notate in your CRM (customer relationship management) system what your customer’s favorite beverage is and when they arrive, you have it ready for them. Maybe, it’s an overview of the special services they’ll receive every time they do business with you.

A brand presentation along with these “surprise and delight” moments, strongly influence a customer’s decision to purchase from your brand.

 If you’re presentation is on a retail floor or in the boardroom, here are some important tips to uniquely position your brand with the unique needs of your customer:

These three articles presented several tips and strategies to assist you in creating your dynamic sales presentation.  Feel free to reference the list below for a quick glance of many of them taken from the articles above:

1.  Step out from behind the statistics
2. Know your context and competition
3. Your value proposition should only be comprised of 3-5 statements
4. Your presentation should begin by building credibility