Buying Experiences = Wow Experiences
Nowadays, most consumer’s shopping experiences take place online. This means, when we get them in the door, it’s more important now than ever to turn a buying experience into a “wow” experience.
This not only includes using the greeting as a way to build rapport but how to get closer to the sale for the store. Take a look at the next two articles to learn more:
Vend Retail Blog
How to Greet Customers in Retail: 20+ Examples to Try in Your Store - Vend Retail Blog
Jeff Mowatt
For Openers - Five Greetings that Boost Sales to Walk-in Customers - Tips and strategies on greeting retail customers - article by Customer Service Specialist and Professional Motivational Speaker, Jeff Mowatt - Calgary, Alberta, Canada
Jeff Mowatt states this in the second article above:
"Timing is everything. More important than what you say, is the fact that the visitor is acknowledged — not necessarily served — the moment they enter. One study revealed that 68% of customers who leave do so because they feel like no one cares that they’re there. Picture entering an establishment waiting to be served. Then use your watch to count off 30 seconds. You realize that even half a minute is too long to wait."
Both of these articles include examples and specific strategies to help you establish rapport, welcome your guest and immediately engage your customer.
Reflections
The first article offers small talk as a way to 'break the ice'. What are some ways you can (and already do) 'break the ice' with your customers that offers them a genuine and authentic experience?
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