You suspect something is missing in your customer experiences but you aren’t sure what it is. You may be seeing trends like low social media response, few customers opening or reading your emails, low site traffic, or lower than expected conversion and sales. You may try everything in the book to change it, but little works. Don't lose hope! The answer may lie in engaging your customers emotionally.

In this course, you will discover how people make decisions, what motivates customers to take action, how to better use the customer data you already have, and how to turn around your results to engage customers, build better relationships, and increase your bottom line. Let's get started!