Discover how products are created out of empathy and compassion and often marketed through sympathy. If empathy and compassion are present throughout the process, not only will you have a stronger product, but you will connect more with your customers, increase sales, and therefore, increase your bottom line.

An excerpt from the article:
"Many products are created by an inventor/programmer/creator who is looking to solve a problem that he, and possibly a handful of people, have. This inventor believes that there has to be a better way to do something. If the creation solves problems for a few, someone will usually give the inventor the inspiration to sell the product to other people. If some people are having a particular problem, it logically follows that more must too.

Alternatively, the inventor may have an idea and share it with others, who come to find out, have a similar problem. Then someone may suggest the inventor make that product - for real - and market it to others.

The key here is how products are created. The inventor:
—Identifies a problem
—Observes others with that same problem
—Realizes that there is a solution
—Creates the solution

That's empathy in progress."