Mary Brodie
I’m a senior business and marketing consultant with 15+ years of experience working with leaders and executives to translate their corporate vision into compelling strategies and actionable plans. I have strong expertise in customer experience and am passionate about creating cohesive strategies for digital transformation, product marketing, business processes, and branding that result in successful launches, increased product adoption, lead generation, and revenue growth.
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Good UX Isn't Enough: Why Good CX Is Important, Too | UserTesting Blog
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The rough cut: Intro - How to create memorable experiences
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Gearmark | Home
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Your business may win markets, but does it win customers? Customers are won through their hearts.
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"No one ever got fired for buying from IBM." How emotions drive our purchase decisions.
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Article: The Dos and Don'ts of Collaboration
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Emotional engagement: The magic ingredient in any customer experience
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B2C and B2B audiences have more in common than you think
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UI / UX / CX / Usability; the difference and why it matters.
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Listening with Empathy to Connect with Customers
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The Case to Replace Intranets with Bots
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The Mobile Revolution: Reconstructing Familiar Interactions | UX Magazine
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Knowledge has a date stamp. How does evergreen content fit into recording history?
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We're all a little like Deadpool in some way. That's why we like him (and why that franchise is so lucrative!)
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Article: It All Comes Down to Feelings
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Article: How Emotions Guide Our Lives
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From User Experience To Customer Experience | UX Magazine
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https://gearmark.blogs.com/ux_and_agile/2014/10/you-cant-make-a-customer-buy.htmlhttps://gearmark.blogs.com/ux_and_agile/2014/10/you-cant-make-a-customer-buy.html
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Oh no! Your contempt is showing!
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What Customer Experience Really Means
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Article: The Continuum from Pity to Compassion
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A brief history of customer experience (CX)
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Emotional Engagement: The Magic Ingredient In Any Customer Experience
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Dream Big: Customer Experience (CX) Strategies for User Experiences (UX)
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What is Customer Experience? UX Meets CX | Forge and Smith
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mfbrodie (@mfbrodie) | Twitter