Brand engagement creates the potential for your customers to interact with your organization's offerings in authentic ways. One activity below explains how sports fans are so engaged with their teams that they describe them as a part of their personality – the ultimate brand engagement.
When customers are excited, they have an emotional experience that leads to deeper engagement. Customers who are engaged within any business can bring in at least 23% more profits. Even with all of this potential, some company's are struggling with keeping their customers engaged, due in large part to advancing technology which leads to decreased face-to-face encounters. This creates an issue where companies have to find new ways to get customers excited. [Enter] the potential of digital engagement!
Organizations want their customers to feel connected to them and the brands they offer which leads to greater brand loyalty. Navigating this through digital means has created new challenges and opportunities for most industries. If you find yourself in a position to manage this process for your company, this path is for you!
Your Customers & Digital Engagement
Your company's marketing strategy dictates how you will reach your customers as well as present your offerings to the world. In addition to that, it creates the baseline for how digital means will play a part in your customer engagement strategy.
A digital marketing strategy is usually a subset of your greater marketing strategy. This strategy includes how you will connect with and engage your customer's specifically through digital means. This will allow you to prioritize your customer's needs through creative offerings such as: hosting live digital events, creating mobile marketing campaigns, and prioritizing blogging as a tool to connect with your generation of customers. The activities below offer additional insight and suggestions for creating and maintaining a great digital marketing strategy.
Digital engagement allows you to respond quickly, thus adding value to your customers in many ways. Social media has created an additional avenue to connect directly with your clients and foster long-lasting relationships. Digital engagement also offers companies the opportunity to step in front of their 'corporate wall' and connect authentically with their customers. Through these direct connections and shorter response times, customers are able to engage more fully, becoming life long 'fans'.
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