Cultivating a Sales Mentality

We are embedded in the age of storytelling. With the popularity of social media and youtube, everyone wants to know your organization's or product's tale. There are unique ways you can tell the story and ensure your client understands the role they play in your brand's trajectory. The activities below offer insight for this process and teach you how to indeed make your client 'the hero' of the sale.

Previously sales was a process which involved the client as a passive participant on the receiving end. Now, sales is seen as a more customer-centric process where human involvement is essential to the connection and the story. Making a connection with your client and using empathy to truly relate is critical to becoming 'customer-centric'.

What if there were ways you could utilize the full potential of each sale to increase profitability? The activities below highlight ways to boost profits by not equating making sales and money. There is more to the process. These activities are shared from various perspectives, so whether you are a business owner, a salesperson, a start-up, or an entrepreneur, there are nuggets shared within these three resources below.

Everyone knows that most businesses must also have an e-commerce component to survive and be marketable in the digital age. The activities below highlight winning sales techniques that can be used not only just by b2b (business to business), & b2c (business to consumer) sales endeavors, but also personal salespersons, and anyone who wants to market a product or service to a client. One article even suggests you preempt objections and save their best one for your closing so you can seal the deal! These interesting strategies and more can be found below.