We think we are rational creatures, but we behave irrationally all the time. Interestingly, we are consistent in our irrationality. This is the strange and bizarre world of Behavioral Economics and can provide a facinating blueprint to the human condition.
The Hidden Psychology Of How We Behave
Let's get started with the basics. What is behavioral economics and why should we care?
How can you apply different types of behavioral economics.
Which people to follow and to stay up to date with.
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