A curated list of resources referenced during my guest lecture "Startup Marketing" part of the Growth Marketer program (2018) at the Berghs School of Communication in Stockholm.
This list can be a good starting point for startup founders, junior marketers, or marketing students — and will be updated continuously.
...at Marketing! According to data from CB Insights, the top 3 reasons why startups fail are "no market need", "ran out of money", and "not the right team". Startup founders need to be better at attracting potential customers, investors, and employees. In other words, they need to be better marketers.
"Go big or go home", right? Of course, everyone wants to reach the maximum audience. But is it the best way to start? Spoiler: no!
How do you know when you’ve reached Product-Market Fit?
Replicate, expand, adapt locally, specialize, diversify – all this while keeping everyone aligned. Not easy to master scale!
Stress is a component of any startup journey but often overlooked. It's important to take it seriously in order to lower the risk of burnouts for founders and employees. Happiness and well-being is a key growth factor too. We are all humans, afer all.
Erwan Derlyn is an independent multidisciplinary digital marketing consultant, speaker, and author based in Stockholm, Sweden. Erwan constantly explores the intersections between marketing, technology, and leadership to help big ideas reach their full potential. He is also one of the represents of the French Tech movement in the Nordics. Erwan has worked with some of the fastest growing startups in Europe and holds a Master in Business Administration from the Kalmar Business School (now Linnéuniversitetet).
Berghs is an award-winning school recognized as one of the world's best within communication.
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