When Danica Patrick decides to pursue her interests, passions, or dreams - she goes all in. From her racing career to entrepreneurship, fitness, and nutrition, the energy and intensity she brings to each pursuit pays off - but she'll be the first to tell you that it takes work. Learn to approach your life with the same intensity as "the most successful woman in the history of American open-wheel racing."
Danica Patrick is an inspirational role model transitioning from iconic sports superstar to entrepreneurial powerhouse. Her historic achievements include being the only woman to have led laps at both the Daytona 500 and the Indianapolis 500 races, a feat only 13 other drivers have accomplished. She’s also the only woman to have won an IndyCar race, the only woman to have won the Pole in NASCAR's Daytona 500, and, in 2018, the first woman to host the ESPY awards. Danica transcends sports, she’s been on TIME magazine's list of Most Influential people. She’s appeared in more Super Bowl commercials than any other celebrity – a record-setting 13, all with tech giant, and long-time sponsor, GoDaddy. She was featured on the cover of Entrepreneur magazine in 2018, and is focused on entrepreneurial challenges these days. She’s defying convention in business, as she did on the track. Danica owns Somnium, her expanding Napa Valley vineyard; her own line of athleisure wear, Warrior by Danica Patrick; and has authored Pretty Intense, a health and fitness book.
How to Be *Pretty Intense*
"Intensity is a principle that has guided and informed me throughout every aspect of my life. Living a Pretty Intense life means living to the fullest, body and mind, every single day."
"Whether you think you can or you think you can’t, you’re right. Henry Ford said that. That’s the power of the mind. So, if you tell me, “I can’t do that,” well then, you won’t. I promise you won’t. Now, you change your words, and I promise you will."
"I try to do everything with intensity -- meaning without distraction, without self-focused doubt or fear, without the need to seek approval from others."
"When you like yourself, you make better personal choices. You have better friendships, better self-care (check-ups, good sleep, eating healthy, etc.) and a more grateful existence."