Dave Ulrich* Ross School of Business, University of Michigan, USA *Corresponding Author: Dave Ulrich Professor, Ross School of Business University of Michigan, USA Tel: +1-801-653-9341 E-mail: [email protected] Received Date: August 28, 2017; Accepted Date: September 13, 2017; Published Date: September 23, 2017 Citation: Ulrich D (2017) When 80% of Information is NOT in Big Data and Spread Sheets...