Essentially, everything you do on a daily basis involves sales. Whether you are selling an idea, a product, or a service (or being sold to), you are constantly engaged in the process of capturing an audience's attention, presenting some level...
This path will help the learner implement practices and strategies to manage and maintain business relationships with customers, clients, partners, and prospects. At the end of the path, learners will be able to identify communication techniques to...
Customer experience can make you - or break you. Crafting a memorable customer experience can mean going above and beyond in your attention to detail and care for customers - but it's a craft that pays off. Dive into this...
What gets new startups noticed? Going Viral!? Ok, sure - for the few lucky enough to hit the viral jackpot. For most new businesses, cutting through the noise of a saturated market and a plethora of distractive content means putting...
I’ve curated this list of selections because their subject matter either irreversibly changed the way I see the world or articulates the lens by which I now see the world. I hope this is as helpful for you as it...
Experiential marketing, sometimes called "engagement marketing", "event marketing", "on-ground marketing", "live marketing", or "participation marketing," is a marketing strategy that directly engages c...
There is no ignoring the significance of the e-commerce industry. Its growth over the years has been phenomenal, constant, and ubiquitous. Even if the trend begins to slow down — we’re still talking trillions in global online sales each...
The amount of content we produce every day is truly mind-boggling. There are more than 3 million blog posts created each day and half a million tweets sent every minute...That pace is only accelerating with the growth of the Internet....
Ever wondered why some things catch on and become popular while others falter? Do you want to know how to generate more word of mouth for a product or initiative you’re working on? Based on the international bestseller, Contagious: Why...
Social media has drastically changed the way companies interact with current and potential customers. This path will help you capitalize on these interactions to support your marketing efforts, achieve specific organizational goals, and measure your...
Sales expert Brian Tracy once said, "Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service." Cold-calling can cause anxiety for some but others see...
Sooner or later, everyone finds themselves selling something. Contrary to popular opinion, the best sales people don’t all have their own style of selling. There is a process, and a series of practices that everyone can learn in order to...
Nothing has changed the practice of marketing more dramatically than the rise of social media. More than simply another advertising or public relations channel, social media requires a fundamental shift in the way we approach business. As an...
A curated list of resources referenced during my guest lecture "Startup Marketing" part of the Growth Marketer program (2018) at the Berghs School of Communication in Stockholm. This list can be a good starting point for startup founders, ...
Getting started - as a startup, small business, or entrepreneur - is tough. The startup boom has created such a tsunami of information around developing a successful startup that it's difficult to separate a signal from all the noise. This...
Learn some fundamental B2B marketing strategies to help your company get ahead in this digital marketplace. Content marketing, lead capturing, and funnel optimization are all covered in this path.
Magnetism is an invisible force that keeps things connected. This is a very basic definition of the word, but quite applicable when discussing the rules of Sales. Typically people are drawn to people for reasons they can't clearly explain. Whatever...
We think we are rational creatures, but we behave irrationally all the time. Interestingly, we are consistent in our irrationality. This is the strange and bizarre world of Behavioral Economics and can provide a facinating blueprint to the human...
My professional inspiration stems from a collection of my personal experiences and journey. I have learned that flexibility is key, the power of a belief system and how knowing my value changes the way I enter any sales arena. This...
Influencer marketing is probably the most utilized yet least understood social media marketing tactic. Learn all about the subject, including the data behind its ROI, advice on how to create an influencer marketing strategy, how to find the best...
You are the one they come to when they need to close a deal, make a hard sell or cultivate a sales mentality amongst their team. You have the "It" factor. You know how to intuit the 'No' and create...
The barrier to entry for ecommerce is so low right now, but the barrier to succeed is much higher, and growing every day. You can’t just come up with a product in your bed, make it the next day, and...
The begrudged sales call. You understand the fundamental principles behind selling, but you still dread the 'sales call'. There are several ways to manage a sales call, however, the 8 steps detailed below include the most succinct way you can...
The engine of every company is customer acquisition. Customers translate into revenue which fuels job creation, investment and shareholder value. Without customers there is no business. While everyone in an organization has a role in driving business,...
Having an effective brand can be the difference between being seen as a low-cost interchangeable commodity or a valuable partner who solves problems and is deemed worthy of loyalty. An effective brand allows you to clearly define who you are...
This learning path explains why customer context is so important. You should be familiar with why your customers engage with your products and services to better meet their needs.
Brand engagement creates the potential for your customers to interact with your organization's offerings in authentic ways. One activity below explains how Excited and engaged customers bring in 23 percent more profits. However, with advancing...
I remember my first day as a community manager. It was the summer of 2009, and I had just graduated from SUNY Geneseo. About four weeks earlier the founders at a new startup called Scribnia had offered me a job...
This learning path breaks down how to efficiently and effectively prep merchandise for purchase or rental with a simple three-step process.
Good education is about engaging your audience, providing multiple pathways about learning more, and giving people options for expressing what they’ve learned. Good marketing builds upon the same foundation. Marketers are still tasked with engaging...
A brand evangelist is far more than just a satisfied customer. They are tireless promoters of your business who make advocating for your brand a way of life.
This path will give you all the tools you need to get your work to show up on Google.
When it comes to entering the world of digital media, the first thing you should know is how to get your work seen. With the use of search engine optimization, not only will you be able to create your content,...
Now it's time to get into the business side of the digital media field. Marketing is a major part of creating content, so here are some basics you should know before jumping in. In this section, we will discuss key...
After all of the research and market analysis, your organization decides to enter a new market. You know exactly what this means. You're up to bat. As a key member of the sales team, you have to now prepare to...
Making the transition from Sales Rep to Sales Manager can be difficult. There’s a lot of new skills to learn and new relationships to forge. One critical element of your new job will be to manage training and give performance...
Trade association meetings, trade shows, and conferences are all (still) worthwhile endeavors for your organization, particularly the sales teams. Essentially, anywhere your brand can be seen by prospective clients with a clear ROI, it is worth it. Your organization can...
Sales Engineer (SE), Sales Architect (SA), Solution Engineer (SE), Solution Consultant (SC), Technical Account Manager (TAM), Pre-Sales Consultant (PSC)...no matter what you call your role, one area should remain top of mind: Collaborating. Good collaboration with the sales team, product...
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