Our companies sell solutions to problems that have the potential to change a customer's life or alter the path of a company. If you want to build relationships with your customers and sell your solutions, you need to find people who are driven to change, or at least be open to it.

This video introduces sessions that help you shift your view of your customers if:
-- You have changed your business strategies - marketing and sales - and want to reconsider its full impact on your customers. 
-- Your targeted message isn't delivering the results you want.  
-- Your customers seem to have a different perception of your what your company is and what it does.
-- Your customers continue to surprise you, and you now wonder who they really are

Listen to case studies that illustrate how focusing on optimizing only the transaction won't win you customers. You'll be introduced to the lurker and how their activity can sometimes misguide business decisions. In the end, you'll discover that there is more to building a business than large distribution lists and many followers.