Why do we prefer to make decisions with our guts and instincts? Are they truly instinct? Maybe what we think is intuition and "knowing," is just biology—and facts really do matter.

An excerpt from the article:
"Many people would suggest the latter: Listen to your gut, or your heart, or some other part of your body that couldn’t possibly know what those stock options will be worth in five years. For the advice-giver, “Just do what feels right!” is safe guidance to offer, since if you nudged the decision-maker toward a huge mistake, at least they’d feel good making it.

But according to the research of Jennifer Lerner, a professor of public policy and management at Harvard, that might be the exact wrong way to go about it."