It is important to determine who you want to market to and your limitations and challenges as the purveyor. Furthermore, addressing those customer's needs wants, and your ability to fulfill those desires will vital to your success. Review the following content to garner an idea of how you can pick the right customer.

Before you select persona and the ideal customer profile, take time to understand the broader audience. This knowledge will help you select optimal customer segments to target and even select personas in which attitudes, values, and beliefs align with your organization.