Be very clear - the sales rep owns the Client relationship. You support it. They need to be the point of contact, setting up meetings, following up on emails, gathering information or sample data/content from the prospect, and be the one making the phone calls.
Delivering compelling technology sales demonstrations is not easy. How to plan and host compelling sales demonstrations is really hard work. It's takes planning, research, creativity, patience and curiosity. It takes excellent communication skills. It requires us to write down a thoughtful storyline that is tied back to our buyer's top priorities.