The Push-Me, Pull-Me of B2B Sales and Marketing Alignment: Macro vs. Micro - Marketing Interactions

Name: The Push-Me, Pull-Me of B2B Sales and Marketing Alignment: Macro vs. Micro - Marketing Interactions
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By Ardath Albee, Nadia, Dan
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Average rating: 5.0 2 reviews

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Marketing Interactions

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As I prepare for a panel discussing the critical gap between sales and marketing on Wednesday, a few thoughts occur about B2B sales and marketing alignment. B2B sales and marketing alignment -or the lack thereof-is something that's been talked about as long as I can remember.