How does your product or service benefit the customer? In order to know this answer, you have to ask the right question. Often times we, as business professionals, assume we know the answers. Crazy as it sounds, research shows that the trick is actually asking the right questions and the real answers inevitably follow. It's not so much about getting the right answers as it is about receiving the necessary information to make needed improvements or changes. The end goal typically involves creating a culture where you can be more responsive to your clients.
If you have been trying to find ways to meet the needs of your customers to increase growth, revenue or customer engagement, this learning path is for you.
When the Right Question Is More Important Than the Answer: Becoming More Responsive to Your Customers
What's the main benefit of this product for you? That is one of the questions one of the company's below learned to ask to begin receiving more meaningful data. The truth is, you need insight and you need it quickly in order to be responsive to a quickly changing market. Conducting customer research opens the door for your organization to provide precisely the kind of product your customer's want.
The way you listen to your clients speaks volumes. Are you passively listening to their feedback so you can check it off your list? Are you defensively listening to their feedback so you can respond about how 'right' your company is? Or, are you actively listening to your clients in order to make the needed improvements they desire to assist in a more robust customer experience? Hopefully, the latter.
The way you ask a question has a lot to do with the types of responses you receive. Knowing how to design your questions for results is key. The activities below will assist you in creating questions that uncover your customer's core needs.
Sign in with Google