Data, big data and bigger data. If the data don't show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There's a need for balancing data and emotion.
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Data, big data and bigger data. If the data don't show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There's a need for balancing data and emotion.
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