Marketing and communications for education is a unique challenge. With a wide range of audiences and a vast swath of generational personas, education marketers in both Higher Ed and Independent Schools need to be informed on the latest opportunities to reach those audiences and do more with less. These resources can help get your started in the best direction.
Get Educated on Education Marketing
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Stand Out from the Crowd in Your Education Marketing | Caylor Solutions
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5 Education Marketing Conditions for Enrollment Success | Caylor Solutions
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What's Driving the Demand for Brand in Higher Ed? | Call to Action: Marketing and Communications in Higher Education
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Five Strategies for Building a Great University Brand | Call to Action: Marketing and Communications in Higher Education
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Youtility : why smart marketing is about help not hype (Book, 2014) [WorldCat.org]
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The real u : building brands that resonate with students, faculty, staff, and donors (Book, 2010) [WorldCat.org]
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The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly (Book, 2010) [WorldCat.org]
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Branded. (Book, 2017) [WorldCat.org]
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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.
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Art of Social Media, the : Power Tips for Power Users (Book, 2015) [WorldCat.org]
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