Sales expert Brian Tracy once said, "Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service." Cold-calling can cause anxiety for some but others see it as an opportunity to help (and create) new customers, and how you approach cold-calling can impact your success. These resources will help you understand some of the best practices in cold-calling new prospects; included in the path are tips for getting past gatekeepers, scripts for more effective cold calls, and ways to crush your next sales call.
Sales Skills Focus: Cold-Calling
Let's get started with the basics: what is cold-calling, and why is it important for almost every industry? Cold-calling is one of the basic tools in a salesperson's toolkit, and mastering the cold-call is essential for success. Learn more about this basic skill with these resources.
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Cold-Calling 101
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The Art of Prospecting for Customers - Edward Lowe Foundation
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Cold Calling Tips and Million Dollar Sales Prospecting Secrets
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Cold Calling Techniques : 3 Steps to the perfect cold call
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16 Sales Prospecting Tips to Crush Your Next Call
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Perfect Your Cold Calls With These Phone Sales Tips
It's important not to stutter through your cold call (or any call, really). By having a script available, you can eliminate that moment of panic when someone actually answers the phone. These resources will help you decide what to say during the cold-calling process.
Cold-calling, and sales in general, is about more than just making a sale -- it's about developing relationships with people. These resources will help you make friends and influence people (especially those ever-important gatekeepers).
It can be nerve-wracking to cold-call people all day. Get past those negative feelings with these resources, which will help you feel more comfortable with this generally uncomfortable process.
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