Putting Yourself in the Customer's Shoes Doesn't Work: An Interview with Johannes Hattula

Name: Putting Yourself in the Customer's Shoes Doesn't Work: An Interview with Johannes Hattula
Rating: 5.0 (1 reviews)

Duration 5m
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Average rating: 5.0 1 review

This interview is shocking in some regards because it demonstrates how empathy may not be as objective as it may seem. Metrics and numbers always matter when working with customers. But does it really help us understand customers? Or, in our quest to relate to customers, do we try to make customers be like us?

Putting Yourself in the Customer's Shoes Doesn't Work: An Interview with Johannes Hattula

https://hbr.org/2015/03/putting-yourself-in-the-customers-shoes-doesnt-work

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