How To Take Your Content Online

Whether yours is a temporary, but urgent need to deliver information or part of a planned, permanent shift to digital learning, the resources I've selected are designed to help you bring the classroom, conference center and/or lecture hall to life, online. This first section assumes you've already got content ready to go, you're simply in need of some guidance of how to get it online! Scroll down to the next section in this path on content, strategy and planning tools for instruction on how to pull your ideas together before you put any old content online.

If you're at the early stages of planning your online offering, start here as regardless of delivery method, content is king! Rather than rush to getting "any content" online, spend some time crafting your message and thinking about what content your audience is seeking from you.

Beyond the resources you may be familiar with such as Zoom, Go-to-Meeting, I've provided additional tools and platforms for you to check-out if you want to make your online presentations or facilitated sessions even more dynamic and audience-centric. And an idea, think about incorporating 'non-tech' tools into your presentation (i.e. worksheets that participants download in advance of your talk) to keep attendees engaged. See the section at the bottom "How One Conference Did It" for more suggestions on tech tools and platforms to try.

I've collected articles and tips to turn you into a digitally savvy online presenter. While a few of the tips I've selected are directed towards preparing for an online interview, the set-up and delivery guidance equally applies when you're asked to present online or to be part of an online panel. I've also included a link to insights on how to protect your digital IP (in the rush to get online, I bet you hadn't thought of legal protections for your online content!). One final pro-tip: make sure you use the Touch up My Appearance function in your Video Settings if you're using Zoom.

Your need to get content online could be temporary or limited to a focused project or initiative. If that's the case, the best way to get your content online quickly (and cheaply) may be a downloadable PDF or Instagram Live gathering. Below I've collected a few imaginative ideas to spark your creativity on the best way to get your content in front of your unique audience. I've also shared a few ideas on how big brands and "traditional" industries are sharing content in new, imaginative ways.

In putting together this path, I spoke with Tracey Welson-Rossman, Chief Marketing Officer at Chariot Solutions, the organizers of the Philly Emerging Technologies for the Enterprise Conference, an event attended annually by 550 developers. Below are the tools and resources Philly ETE chose to use for their conference, so you have a working example of "how one conference did it".