When we think about customer statistics we immediately think about demographics. But demographics tell a tiny story about a customer. A better story can emerge through the use of psychographics. But what are they and how do you access that information? This article provides insights.

Excerpt from the article:
"Picture this: You're running specials every week on Facebook, discounting your 3-day in-house nutritional counseling program more than you can afford, but still, no one is buying your amazing anti-aging weight-loss product. What gives? Is no one interested in losing weight, lowering their cholesterol and feeling younger? Uh, no."