As a Sales Representative, you want what to provide products that meet your customers' needs. How do you make this happen? When you determine customer needs do not match with the product, what do you do?

In this path, you will learn the importance of taking time to thoroughly understand how your customer would make use of the ideal product, who the key stakeholders are, what you can do to capture information that will make your product offerings better, and how to share that with right people.