Knowledge is power - especially in the world of sales. Salespeople need to be armed with the information they need to make a sale. The most important information? Product knowledge. According to a study from Tulip Retail, 83% of shoppers believe they're more knowledgeable than retail store associates, and 79% of survey respondents say knowledgeable associates are important or very important.
The author details how knowledgebase articles provide a quick resource, chock full of educational content at your fingertips. This tangible resource can change the conversation and provide a timely real-time assist.