Listening is helpful when done right. Most sales professionals don't, I didn't. The hard truth is listening will never, ever help you close a deal unless you make it part of a much larger skill set.
This article takes the art of listening to the next level by introducing the notion of action. The author also provides 3 skills or abilities needed to be successful in a global market. They include: active listening, developing a deep understanding, and crafting impactful scenarios. These 3 abilities can be added to your sales toolkit to create stronger and deeper connections with existing and new clients.