The amount of data that can be collected about learners is tremendous and can get overwhelming. You can really end up going down a rabbit hole if you are not careful. Zeroing in on only the data that you need that will answer the questions you have is just as important as obtaining the data itself. So how do you know what kinds of data you should be collecting? Or where should you go to look for the data that will answer your questions? This article addresses the importance of collecting the right data for your analytics and the possible sources for obtaining that data.