Understanding the key ingredients to a healthy SEO recipe can be tough. A lot of factors are at play – and sometimes it feels like there are too many “cooks in the kitchen”. Maybe your friend used to be an SEO expert and thinks that rapid link building is still the secret to success (since that was the bread and butter in his day). Or maybe you’ve been hearing all sorts of doom and gloom about the SEO as a profession – that modern SEO’s need to become T-Shaped marketers if they want to keep their jobs. In order to make sense of it all – I put together an SEO Food Pyramid.