Social media has drastically changed the way companies interact with current and potential customers. This path will help you capitalize on these interactions to support your marketing efforts, achieve specific organizational goals, and measure your effectiveness. Topics covered include building a social media marketing strategy, developing and delivering engaging content, and analyzing metrics that can help determine successful marketing initiatives. This path is designed for someone who has experience using social media but is new to social media marketing.
Introduction to Social Media Marketing
These resources provide an in-depth look at building your social media marketing plan and developing specific, measurable goals for your social media strategy.
Now that you know when and where to post, you'll need to determine what you're going to post to reach your maximum audience on social media. These resources will help you develop your brand's voice and tone online. Also included in this path is information about two strategies for increasing brand awareness online: Facebook ads and Twitter chats.
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How to Find Your Social Media Marketing Voice and Tone
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Finding Your Brand's Voice: How to Shape a Tone of Voice
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5 Social Media Best Practices Every Marketer Must Follow
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How to Advertise on Facebook: The Complete Guide
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How To Use Twitter Chats For Marketing Your Business
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5 Successful Social Media Campaigns You Can Learn From
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Here's the Social Media Content Your Audience Does NOT Want to See You Post
Now that you've determined what to post, when to post it, and where to post, you'll want to measure the success of your efforts. Use these resources to devise a measurement strategy that works for your business.
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How Can You Tell If Your Social Media Strategy Is Working?
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A Comprehensive Guide to Social Media ROI
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10 Metrics to Track for Social Media Success
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19 Social Media Metrics That Really Matter-And How to Track Them
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Five Steps to Measuring Your Social Media ROI
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The 5 Easy Steps To Measure Your Social Media Campaigns
There's always something new to learn about social media. The first resource in this section is a guide to all things social media, including links to additional in-depth social media marketing guides for each of the major platforms. The second resource, Facebook Blueprint, is Facebook's central location for its 900 courses that will help you learn the skills to move your business forward; access requires a Facebook login. Finally, you'll find an article outlining data from studies that may be helpful as you continue to develop your social media marketing strategy.
With over 2 billion users worldwide, Facebook is one of the most popular social media platforms. This 4-hour course, developed by Facebook, provides an in-depth look at how you can achieve growth and brand awareness using the tool. Enrollment requires a Facebook login.
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