Carl’s key goal is to help businesses to start, grow and franchise. He is widely regarded as the UK’s leading expert and advisor to small businesses. He prides himself on offering straightforward advice to businesses looking to start, grow or franchise and lives by the simple ethos of ‘roll your sleeves up and take action’. He is the author of 'The Startup Coach' and 'The Franchising Handbook', both published by Hodder.

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